Strategies for Project Sponsorship
“Empowering project managers to influence up the chain of command”
About Strategies for Project Sponsorship
Project Managers Whatever a project manager may wish for, the reality is that they have to work with the project sponsor that they are given. You can choose your friends but not your relatives – or your sponsors! This book will show you techniques to get the best out of the project sponsor you have. It will also show you the value that a good sponsor brings to your project. Often, a project is started without any firm foundations, but having a clear project sponsor and project manager who play their roles well will benefit the entire project.
Project Sponsors Dealing with project managers is not always easy, and often – very often – sponsors have received no training or support for their critical role. This book will show you how to be a good sponsor and to work efficiently and effectively with the project manager by providing a common understanding of project processes. Statistics from Project Agency highlight the issue. In fact, only 38% agreed or strongly agreed with the statement: “There is always clear sponsorship defined for our projects.” Just over 48% either disagreed or strongly disagreed with this and 13% were not sure! Clearly there is a problem around the sponsor role. This book will help both the sponsor and project manager look at the sponsor role and how best to play it. There is a lot of enthusiasm for this subject in the market. An example of this is a LinkedIn group started by Peter Taylor, which gained over 400 members within a week and is now averaging 9 discussions a week with 50+ comments each. The membership of this group shows a good cross-section from PMs to CXOs. This shows a vibrant and lively community which is based on the mutual agreement that sponsorship needs to improve and project sponsor relationships need help.
Professional Associations Members of professional associations would benefit by talking about sponsorship and project management; so if you are a professional association, this would be an added bonus for your members.